Music Educators
At KCA we are passionate about education — we are grateful for the influence professors have in shaping the lives of musicians, so let us serve you.
Lectures and Masterclass
Outside of social media strategies and individual consultations, KCA provides multiple educational services such as interactive masterclasses and multi-day workshops. Through these events, we provide valuable insider information about the music industry, about musical marketing, and about the tools and techniques necessary for launching into the world post-graduation. KCA also works side-by-side with professors, administrators, and other professionals through workshops and seminars — whether at our own event or through an appearance at yours — to bring new concepts into the classroom and new ideas into the community.
University recruitment
Much like our ability to audit and build upon your existing social media, KCA offers the opportunity to audit your studio or your applied program at your institution. Whether you’re just starting out or approaching a ten-year tenure, recruitment and retention are vital factors in any studio’s growth. “How often should I tour? What helps or hurts an image? How effective is paper mail versus promoted content? How do I improve social media engagement?” Contrary to popular belief, social media is not a pay-to-play or pay-to-win game.
This is where our market research and years of expertise come in, allowing you to work smarter and not harder in your recruitment efforts. By assessing your current program and the effectiveness of your existing efforts, KCA tailors initiatives and marketing strategies that will allow you to better reach your targeted audience. We partner with you to help guide you through the process of up-leveling the caliber of recruited students, your studio's perception in the market, the creation of intentional recruiting materials, and your brand as a professor.
organizations
KCA’s offerings are not restricted to just touring soloists, commercial musicians, or teachers. Our passion for people extends into larger organizations as well. Whether you’re a new non-profit trying to market on a shoestring budget or your university is looking to touch up its brand, social media, or website, we have you covered. KCA offers services for auditing your organization, personalizing your media, and expanding your online presence to better articulate your message and to achieve your mission.
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