BRANDING & MARKETING

KCA recognizes that talent is important in the world of music, but marketing for the modern artist is also crucial.

We believe that professional marketing materials, which are cohesive and recognizable, across a variety of media platforms is mandatory to thrive in our industry. Therefore, we utilize a wide range of marketing tools and resources, to highlight everything you have to offer, to market your style and showcase your talents. We specialize in 1-1 brand audits, photography, social media, web design and creative direction.

Our Goal

Our marketing program begins with goal-setting and our objective is to educate you on how to craft an internet presence that will increase awareness of your talent and value. After an initial consultation to determine your career aspirations, we will put together a marketing plan catered to your specific goals. Then, depending on your needs, we will either become your content creation wheelhouse or empower you to develop eye-catching images and stories to share with the world.

Marketing is an invaluable and extremely necessary aspect of developing a successful career as a performer. Work with us to start attracting the right audience, potential collaborators, and presenters.

Our Process

1-1 Consulting Brand Audit

Whether you’re starting a symposium, managing your marketable skills, or simply trying to navigate the nuances of Instagram, coaching may be for you. Rather than our regular consulting services, these consultations offer you tailored audits and action plans for specific facets of your career or creative endeavors. Karen combines her experience in the music industry and expertise as a certified life coach to help you set and attain realistic goals for yourself and for your projects, providing the missing how to your existing what and why. 

You may be looking at new ways to expand your studio, to build connections in your community, to assess your marketing strategies, or to articulate and achieve your artistic aspirations. Or, you may be experiencing roadblocks in your personal life or professional environment that are preventing you from getting your work off the ground. We’re here to help.

Schedule your first appointment

Photography

No matter what stage you are in in your career, high quality, professional images are both within reach, and your best tool for making your personal brand stand out. From headshots with your instrument to candid photos showcasing your personality, these images will ensure a lasting impression that accurately captures your overall artistic aesthetic.

Whether our photography is for your website, social media, or other marketing materials, we will work with you to create eye-catching photos that reflect your style as a performer.

The KCA team values cohesiveness and marketability in every image. We find the right match for you within our carefully curated list of photographers, which represents a diverse range of artistic styles, and provides high quality options at every budget. To prepare for your shoot, we will help you to curate colors, textures, outfits and makeup to ensure that all decisions reflect your brand.